Hi, I’m Johnny Lovett.
I help small businesses get found, understood, and trusted online, with clearer websites, stronger local visibility, and marketing that actually makes sense for how people decide to buy.
- Websites & e-commerce
- Local SEO & listings
- Email & social
- Strategy
Practical help across marketing, websites, and strategy.
My background spans hands-on execution and bigger-picture strategy, so you get whichever mix of skills your business actually needs, not a fixed package built around what's easiest to sell.
Websites & E-Commerce
Clean, fast, mobile-first sites that tell people who you are and what to do next, including online stores that make it easy to actually sell something, not just describe it. Built so you can update it yourself afterward, not a template with your name swapped in.
Local SEO & Listings
Showing up correctly and consistently everywhere someone might look for you, from Google Business Profile to Maps to search results, so an inaccurate listing is never the reason you lose a customer.
Email & Social
Content that stays consistent without becoming a second job for you or your staff, planned on a real schedule and tied to an actual goal instead of posted just to post.
Strategy
A clear, honest read on what to fix first when it's not obvious, so you're not guessing which channel deserves the next dollar or hour of attention.
A few things I’ve built.
Real projects for real clients, with the situation, the work, and the result laid out in full on the Work page. Not stock photos.
DJ LB3
A DJ business with strong word-of-mouth that finally has a website and local listings to match its reputation.
Client workT&G Construction
A residential builder that replaced two stalled vendor attempts with a site and online presence it's proud to share.
Client workTaylor County Community Bank
Ongoing social content and print collateral that keeps a community bank visible on a schedule no one in-house has to manage.
Client workMadison County Community Bank
A steady, on-brand social and print presence for a sister community bank, built around its own identity.
Broad experience, practical results.
My background spans corporate-level operations, merchandising, and digital marketing, including strategy and campaign work for national retail organizations. That mix shapes how I approach freelance work: practical, numbers-aware, and focused on what actually helps a business move forward, not what looks good in a deck.
I keep the client list intentionally small so every project gets direct, hands-on attention. The work has crossed construction, entertainment, sports, finance, and education, but the goal is usually the same: make a good business easier to find, understand, and trust online.
An MBA from Nova Southeastern, a business degree from the University of Florida, and additional digital marketing coursework round out the experience.
- 10+ years across marketing, sales & operations
- Experience with large, national retail organizations
- MBA, Nova Southeastern University
- B.S., University of Florida
- Remote-first, working nationwide
What guides the work.
Clear over clever
Marketing should make sense before it tries to impress. If you can't explain back what we're doing and why, I haven't done my job yet, so I'd rather simplify a plan than dress it up.
Useful over flashy
Good work should support the business, not just look good in a portfolio. I judge a website or a campaign by what it actually does for you, not by how it photographs.
Foundation before tactics
More marketing will not fix a confusing foundation. Before adding another channel, I want the basics, your site, your listings, your funnel, holding up first.
Steady progress over quick noise
The best results usually come from focused work done consistently, not a burst of activity that fades. I'd rather set a pace you can keep than promise a spike that doesn't last.
Have a project in mind?
Tell me where things stand now, and I’ll tell you what I’d do first, whether or not that means hiring me.